KW Takes More Territory in South America
Keller Williams, the world's largest real estate franchise by agent count, is rapidly expanding across South America.
On the heels of high agent growth in Colombia, three office launches in Argentina, and an office launch in the neighboring dual-island Caribbean nation of Trinidad and Tobago, Keller Williams welcomes a new South American region, KW Chile.
Led by Regional Operating Principal Claudia Guzmán, the Keller Williams franchise is rapidly initializing operations of a first market center near Santiago, Chile.
“Claudia and her team understand that Keller Williams’ model is highly disruptive and attractive to the local agents and they are maximizing that opportunity in one of Chile’s most important markets," said William E. Soteroff, president of Keller Williams Worldwide, the international division of Keller Williams.
Guzmán, a dual citizen of Chile and the United States, began staging and assembling a strong core Chile-based team in 2017. Having already collected commitments from more than 50 local agents, the KW Chile team plans to launch the first market center in early 2019.
"The speed at which KW Chile’s core group are launching the region and their first market center is astonishing," said Soteroff.
According to Guzmán, 90 percent of Chile’s population is located in the middle third of the country near Santiago, the capital of Chile. For that reason, the firm’s initial focus will be on growth across Santiago, Concepción and each city’s associated suburbs.
“Currently, Chile represents a dynamic, booming market for business that is highly competitive, with a growing population, always looking for opportunities to buy real estate as an investment vehicle, and millennials focused on renting instead of owning,” said Guzmán.
“Keller Williams sets high standards for productivity and has proven economic and organizational models that are competitive, and deeply nested in ethics, compliance and integrity,” said Guzmán.