KW Welcomes Argentina
Led by Regional Operating Principal Carlos Mayer, the Keller Williams franchise in Argentina is currently initializing KW Norte, a northern Buenos Aires-based market center. KW Norte is set to launch with 25 agents from O’Reilly, a renowned local real estate firm specializing in residential and commercial transactions for more than 15 years in Argentina.
O’Reilly is one of the first major Argentina-based firms choosing to operate now under the Keller Williams brand in country. The firm sold 220 homes in 2017 alone.
A seasoned entrepreneur and business leader for more than 20 years, Mayer also brings with him Austral Real Estate SRL, a real estate marketing company specializing in the acquisition and sale of ranches, recreational and resort properties in Argentina and Chile. He plans to convert his business into a real estate agent team in KW Argentina’s first market center.
“We are thrilled to have Carlos and his core leadership team join our worldwide Keller Williams family,” said William E. Soteroff, president, Keller Williams Worldwide. "It is just one more example of the growth that leaders in Latin America are finding within Keller Williams.”
“We’re excited to be the newest KW family member in South America,” said Mayer. “And we have been actively leveraging Keller Williams’ robust network of international franchises, exchanging best practices and lessons learned prior to our launch.”
“The education-based, agent-centric Keller Williams culture, along with its rich set of proven systems and models, will be a welcome addition to the Argentina’s estate market in so many ways,” said Mayer.