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Message from the President - KW Worldwide

Fast Company has named Keller Williams the #1 Most Innovative Real Estate Company. This achievement is the result of our agents’ dedication to driving KW technology further and faster through Labs. And now, the whole world is taking note. Congratulations, KW family!

Proven Models & Systems

Business Systems

Keller Williams is more than a name over the door.  Our company, our offices and our teams are powered by passionate associates who have a mutual interest in succeeding and changing the real estate industry.  In the early days of Keller Williams, Gary Keller asked his top associates a simple question:  “How can we build a company that everyone will want to join, and no one will want to leave?”  Thirty-plus years later, the guiding practices and principles they agreed to have reshaped an entire industry.

An Interdependent Company Built By Agents, For Agents.  

  1. Shares the Rewards through Profit Share and Growth Share
  2. Opens the Books
  3. Empowers Associates through an Associate Leadership Council
  4. Agrees to a Shared Mission, Vision, Values, Belief System and Perspective

Economic Model

Our mission to build careers worth having, business worth owning and lives worth living means that we must work together to ensure productivity, profitability and wealth building opportunities for our associates.  We understand that the purpose of business is to fund the perfect life for our associates – and to do that we focus on what we call our 25 Economic Fundamentals for running profitable, highly functioning offices.  And these models work.  98 percent of Keller Williams offices were profitable in 2015.  

And it doesn’t just work when the market is good.  Our economic model provided a platform for KW offices to not only survive the real estate crash in the early-2000’s – they thrived.

We believe that our models and systems can provide an unprecedented economic opportunity to owners, investors and associates around the world.

Organizational Model

Through our unique organizational model, we help our franchisees build a business that builds itself.  Our proprietary recruiting program provides proven, time-tested systems for finding and selecting the greatest talent for a specific role, for efficiently directing your talented hire into productivity, and for leading your talented team member to the greatest profitability. 

We provide an organizational framework for each level of the organization – from master franchise to franchise to agent teams, we have more than 30 years of best practices, job aides and resources available for you to ensure you have the right people, in the right roles, doing the right things.

Productivity Systems

Gary Keller has always said that Keller Williams is “a training and coaching company that also happens to be in the business of real estate.”  That why the center of our progressive, learning-based culture is Keller Williams University, or KWU. Our comprehensive curriculum of 60-plus courses address everyone from accomplished power producers to brand new agents.

And that’s not all.

KWConnect is our exclusive online learning portal bringing anytime/anywhere learning directly to our associates. Gary Keller's best-selling book series includes The Millionaire Real Estate Agent and The ONE Thing.  With more than 1 million copies in print, these seminal guides feature models and systems that power any great real estate career.

Not to mention that all our marketing and technology tools are inspired and directed by our associates and built on proven models. We lead the way in the real estate industry with unmatched productivity-enhancing tools.

Culture and Our Beliefs

Wealth Building

At Keller Williams Realty, our associates are our full business partners - it's one of our core values, and our commitment to our wealth building platform underscores this commitment. Through our growth share system, KW recognizes and rewards associates for helping to grow the company. Our wealth building platforms ensure that our associates have passive income well after their last real estate deal is closed. Click on the video player to learn more about growth share.


Training & Coaching

Our commitment to education is unparalleled. From classroom training, on-demand videos, to online education and our award-winning coaching programs - we provide the most advanced and comprehensive learning opportunity in real estate across the globe. 

All of our training and coaching is developed by studying and modeling the behaviors of our most successful leaders. And because our top agents are continually learning from each other and improving on ideas, our training is constantly improving.
"Keller Williams’ vision is to be the real estate company of choice. Because of our focus on training, we attract more new agents than any other real estate franchise,” John Davis President, Keller Williams
The first Keller Williams Family Reunion outside America was a tremendous success. The Southern Africa kickoff included 4 days of focused on training and growing associates' professional skills.
Gary Keller has often said that Keller Williams is "a training and coaching company that also happens to be in the business of real estate." That's why a total commitment to training and coaching is at the heart of what sets us apart.
"With the best business model and the best training in the real estate industry, Keller Williams is transforming the real estate business around the globe," Zhann Jochinke, CEO KW Dubai

Marketing Support & Technology

The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence in the community. At Keller Williams, our agents' brands come first. We lead the way in the real estate industry with unmatched productivity-enhancing tools.

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